Company Profile
PROUDLY FILIPINO FROZEN DAIRIES, INC. (PFFDI), the producer of the high-quality yet budget-friendly HERNZ Premium Ice Cream, is proudly owned and managed by a Filipino couple from Bulacan. Coming from the Hernandez-Cruz clan—well-known in the ice cream industry for over fifty years—the owners were formerly part of and manufacturers for Milko Ice Cream.
PFFDI, as it is recognized today, was officially registered with the Securities and Exchange Commission on April 19, 2005. Its main office and production facility are located at the Bulacan Warehouse Center in Sta. Rita, Guiguinto, Bulacan.
As part of its continuous growth, the company has established depot centers and built a network of distributors, direct dealers, and resellers across Metro Manila and neighboring provinces, with ongoing efforts to expand to more regions nationwide.
Driven by its pursuit of excellence, PFFDI is equipped with dedicated and dynamic professionals committed to elevating the ice cream business. The company continues to develop unique flavors and innovative products while upholding strict safety and hygiene standards, using modern technology and machinery sourced from Europe.
Mission & Vision
Our Mission
In pursuit to the attainment of our vision, we are guided with our Christian virtues to imbibe these missions:
- To provide consumers delight and satisfaction through a cold treat of great-tasting, high quality, yet affordable premium ice cream that are surely safe to one’s health;
- To maintain the Filipino tradition of bringing joy to every celebration of life, thus, strengthening the “KA PAMILYA” Spirit;
- To create meaningful employment and profitable growth in harmony with environmental sustainability and good corporate citizenship;
- To take pride in what every Filipino can do to reach out and serve the other Filipinos.
Our Vision
PROUDLY FILIPINO FROZEN DAIRIES, INC is committed to the development and production of frozen ice cream that truly delights the customers. Hence, driving the company to higher-growth performance is our passion. Therefore, we envisioned our company to be the best Ice Cream in the region and in the country as a whole and at the same time treating our customers as kings through genuine service that they truly deserved.
In achieving its Vision-Mission, every PFFDI employee is guided by its Core Values with an acronym- H.E.R.N.Z. that would mean as follows:
HONESTY AND INTEGRITY
Because we care and we value our name, we deliver only quality, affordable and safe products and services to our clients.
EXCELLENCE
We are committed to continuously strive to deliver quality results by being creative and competent in everything we do through continuous research and innovation to improve our craft.
RESPECT FOR THE INDIVIDUAL
We accept individual differences but at the same time we establish an open communication with one another by accepting paternal corrections in order to enhance our skills and maintain our professionalism.
NIMBLE
We are always ready to expect the unexpected by being quick in doing the best that we can do. We see to it that it has every thing it needs to succeed: Superior Technology, Committed, Talented and Experienced Workforce.
ZEST
It is our enjoyment to be of service to everyone: To serve and not to count the cost; to labor and ask not for any reward. These distinguish itself as the benchmark in the ice cream industry in the region.
